We're taking a break for the month of April, so we thought we would repost some of our spicier takes! This episode was originally published July 16, 2024. "Value" based care is all the rage, but as two family docs interested in data and measurability, we're not so sure. VBC will likely increase the need for informaticists and good data queries, but are proxies dictated by payers really able to capture the value of primary care? Or is qualitative research a better way to measure the immeasurable?