Kelly and Lalita talk to Shawn Martin, CEO of the AAFP on a new collaboration with Rock Health, a digital health investment and consulting group. They talk about the intention and the vision behind the collaboration and about how family physicians can get a seat at the table. They also discuss how this collaboration can help family physicians better understand our current technological environment, support family medicine education, improve operational and clinical workflows, and help disruptors build better digital health tools for our diverse and unique family medicine practices. Be sure to fill out the AAFP x Rock Health survey at www.aafp.org/ai to help support this initiative!